![](https://freight.cargo.site/t/original/i/fa60d6c34d8898cf990a78fe9f8b003ece58c5f5fde00f4e0e45f67e0e64045e/Sustainability_Thumbnail-copy.jpg)
Hansel from Basel
Hansel from Basel is an apparel brand based in Los Angeles with a sensibility that is spirited and unique. I created playful and handdrawn iconography for their website as well as sustainability-focused brand packaging for their main product line and collaborations. As the sole designer under the Creative Director, I was responsible for all packaging assets.
ICONOGRAPHY
GRAPHICS
PACKAGING
![](https://freight.cargo.site/t/original/i/a0f3b114fadad2a968dc717463dc4487b88b5fed4fcb5c2d428d38f5bddfd3a6/hfb_xxxxxx_sustainable_giftset-0099-2.jpg)
WEBSITE ICONOGRAPHY
![](https://freight.cargo.site/t/original/i/97270f19ecdfb850d2cb635d29b3e0e8905bea85e06674df5300e0178ac88587/thumbnail_hfb2-copy.jpg)
![](https://freight.cargo.site/t/original/i/27d65e91857311aa02099c283a9b3a7010f430fdb848341dbda160b128dc3b3f/Screen-Shot-2023-06-29-at-11.11.53-PM.png)
![](https://freight.cargo.site/t/original/i/80d32311d08d6a32d303370e897d415d2016384834c1b365cc01073d09ba2892/HFB_mailers-copy.jpg)